• Behaviour


    Identify Gumtree users according to their browsing behaviour via data collected both on and off Gumtree.

    Great for targeting with a strong promotional offer linked to item being searched for.

  • Location


    Filter geographically using one or a combination of the following:

    • City
    • Post Code
    • TV region
    • IP address
    • and location searches on Gumtree

  • Context


    Whether looking for pets, cars, a place to live or a phone, we can understand our users buying intentions by their searches and the site sections they visit.


  • Keyword


    Match your display campaign with PPC on other sites, or target users looking for your competitors.

  • Audience Segments

    Audience Segments

    Using information provided by our data partner VisualDNA, we build precise audience segments targeting those actively or passively looking for your brand. Find out more here.