The Hobbyist Trader

Power sellers and buyers

Motivation
Recreational
Recreational
"I make some money on it sure, but I have a lot of fun doing it. There's always something to do!"
Social
"It's always good seeing people happy to buy something from you. Sometimes they even email me and let me know how it's working out."
Economic
Economic
"In the last year, I've made quite a bit of money, it means I can always buy the things I want."
Worldview
Worldview
"I guess it is like recycling. I never really thought of it that way before though."
Practical
Practical
"Gumtree makes it easy (and cheap) for me to reach a large audience. I couldn't do this without them."

Product Groups

Product Groups

Tech Attributes

Tech Attributes

Gumtree Behaviour

Gumtree Behaviour

The Hustler

Power buyers and sellers

Motivation
Economic
Economic
"When I see something that’s selling too cheap, I know if I can get it, then I can make a few quid off it by selling it on."
Recreational
Recreational
"It’s a bit of a game, finding bargains and selling your stuff for a good price."
Practical
Practical
"It’s not as strict as eBay, plus it’s cheaper because it’s got a free option which is always good."
Social
"It’s good that it’s real people on there, you can pick up a bargain. I like that people think I’m just another person."
Worldview
Worldview
"That’s not really what it’s about for me, I just like the activity, and I’m good at it."

Product Groups

Product Groups

Tech Attributes

Tech Attributes

Gumtree Behaviour

Gumtree Behaviour

The Pragmatist

Regular buyers and sellers

Motivation
Practical
Practical
"It’s simple, it’s fast and it’s cheap. That’s what Gumtree is for."
Economic
Economic
"I waited till winter to sell my heater cos I knew I would get a better price."
Recreational
Recreational
"I’ve sold a few things on there. I’m not an professional or anything, but I do know what I’m doing."
Social
"I like it when people know what they’re doing and come and fetch it quickly. If they mess me around, I just cancel it."
Worldview
Worldview
"If someone else benefits, that’s a good thing, but I just want to get things out of my garage."

Product Groups

Product Groups

Tech Attributes

Tech Attributes

Gumtree Behaviour

Gumtree Behaviour

The Connoisseur

Regular buyers and sellers

Motivation
Recreational
Recreational
"Finding something unique is like finding a rare gem. I enjoy it most when I’ve got the time to really hunt for that special item."
Economic
Economic
"You’re a little proud when you find something for cheap and 6 months later everyone else is paying a fortune."
Social
"You can learn about things from people too. I love it when my items have a story."
Practical
Practical
"I usually buy locally. I like to go look at the item in person so I can make sure it’s exactly what I want."
Worldview
Worldview
"It’s great to know that something you’ve bought is going to have a second life in your living room."

Product Groups

Product Groups

Tech Attributes

Tech Attributes

Gumtree Behaviour

Gumtree Behaviour

The Mingler

Regular buyers and sellers

Motivation
Social
"A bit of deals and a bit of dealing with people. It would be nice to have a chat room there, you could ask if anyone had seen a particular item for sale."
Recreational
Recreational
"I play on my phone at work during lunch and Twitter, Facebook, Gumtree has become part of that loop."
Economic
Economic
"Gumtree is where I can get a real bargain, that’s how I can continue to keep collecting and meeting people."
Practical
Practical
"She negotiated £10 off to get a cab home, I felt ambushed, but I’m glad she has a new computer for a good price."
Worldview
Worldview
"I’m still using the computer I bought on Gumtree, it’s had a second life through me."

Product Groups

Product Groups

Tech Attributes

Tech Attributes

Gumtree Behaviour

Gumtree Behaviour

The Recreational Shopper

Power sellers and regular buyers

Motivation
Recreational
Recreational
"I’m always on my iPad, I’m forever just searching, just shopping online. I don’t think there’s a night that I’m not on it."
Economic
Economic
"I find it a bit of a challenge to see if I can find something cheaper online. I don’t know if I ever really pay full price for stuff."
Practical
Practical
"If I’m not sure I’ll get a better price I won’t waste time looking elsewhere... I tend to just make an offer and buy straight away."
Social
"It is great meeting people who have similar interests, but I’m just as happy to get things posted, I just want the item."
Worldview
Worldview
"Someone else might not value it, but then I can give it a new home."

Product Groups

Product Groups

Tech Attributes

Tech Attributes

Gumtree Behaviour

Gumtree Behaviour