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What sets Gumtree apart?

Our first party data and insights are based on the actual behaviour of our customers, which means we don’t need to rely on inferences or assumptions.

What sets Gumtree apart?

Our first party data and insights are based on the actual behaviour of our customers, which means we don’t need to rely on inferences or assumptions.

Targeting options with Gumtree first party segments and data

Behaviour

Behaviour

Connect with users exhibiting relevant viewing behaviour

Location

Location

Geo-target 4,000 UK cities and towns

Category

Category

Reach a browsing audience with intent to purchase

Keyword

Keyword

Respond to relevant searches e.g. for certain products or competitors

Audience

Audience

Choose the ideal audience segment e.g. busy parents, home movers, car intenders.

A spotlight on viewability

An issue high on the agenda of many agencies and clients. Our site is created to offer inventory with highly viewable placements including floating ad-tech.

We cap the number of ads on our site to fully maximise viewability and advertising performance.

A spotlight on viewability

An issue high on the agenda of many agencies and clients. Our site is created to offer inventory with highly viewable placements including floating ad-tech.

We cap the number of ads on our site to fully maximise viewability and advertising performance.

Measurement & Reporting

Our post campaign reporting service analyses a campaign’s optimisation and performance according to Reach, Audience, Contextual and Keyword targeting. It covers all KPI metrics including:

  • Clicks
  • CTR
  • Viewabilty
  • CPC
  • Gross Costs
  • Total Conversions
  • CPA
  • CPL
  • CPI

For larger brand campaigns we work with third-party research companies to incorporate other metrics such as Brand Awareness, Engagement, Dwell Time, Competition Completions, Content Views, Customer Trust Metrics, Audience Polls and Ethnographies.

Based on our client’s needs, we can also include a number of additional audience insights.

Weekly CPA

Weekly CPA

Format - Impressions & CTR

Format - Impressions & CTR

Daily Performance

Daily Performance