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06 Apr 2017

Make no mistake – Gumtree takes industry trust and safety very seriously

06 Apr 2017

Make no mistake – Gumtree takes industry trust and safety very seriously

Gumtree is the UK’s number one classifieds website, with around 2.7 million adverts live at any one time. That’s why we take our responsibilities around trust and safety very seriously.

It’s an unfortunate fact that wherever there’s an exchange of money, there will be groups looking to profit. Like every other online business, we’re regarded as a target. But make no mistake – we’re determined as ever to keep Gumtree a safe and trusted environment.

Transactions aren’t carried out on the site, so we have a particularly strong focus on making people safe before the transaction phase. We’ve invested in state-of-the-art technology, which:

  • Automates the detection and removal of sites that spoof or pretend to be Gumtree
  • Identifies fraud patterns, links and trends
  • Continually analyses data and updates systems, creating new rules to catch and combat fraudsters
  • Automatically updates and maintains blacklisting across a variety of different factors and circumstances

Industry-wide responsibilities

We want to make sure people feel safe online, whatever the service they’re using.

Trust and safety is an industry-wide issue, and all companies have a responsibility in not only making people feel safe, but educating them about the risks involved.

Gumtree has proved its staying power with consumers and business partners alike who continue to buy and sell on our platform on their own terms, we strive to be there for our trusted users in the future.

2.7m live adverts – Gumtree internal data (Data warehouse) at 22nd April 2017

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