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Success stories

SkyAcquisition campaign shows the strength of Gumtree’s platform for driving efficiency at a low CPA

This campaign for Sky demonstrates how the Gumtree platform can consistently deliver strong CPA results. A campaign that combined Text Links and IAB formats with context and audience targeting proved a winning formula for Sky in acquiring new customers. Plus, it helped cement Gumtree as a business-as-usual Sky partner.

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3 MobileHow Gumtree’s Smartphone Intenders audience was used to deliver the highest volume of campaign sales

In summer 2016, "Three Mobile" partnered with Gumtree for the first time. Attracted by the wealth of Gumtree's data, Three's campaign focused on high impact HPTOs and ROS inventory targeting Gumtree's Smartphone Intender audience. The results saw Gumtree outperform all other campaign partners on CTR and CPA metrics.

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