Our first party data and insights are based on the actual behaviour of our customers, which means we don’t need to rely on inferences or assumptions.
Our first party data and insights are based on the actual behaviour of our customers, which means we don’t need to rely on inferences or assumptions.
Our banner campaigns are primed for maximum impact and performance.
Starting with precision targeting, we heavily optimise and place a lot of emphasis on viewability – thanks to our sticky ad-tech, our ads stay firmly in place as users browse and scroll.
We’ve put advertising high on the agenda of our optimised mobile site, as well as on our market-leading apps. With high-impact formats your campaign is in prime position to reach that all-important small screen audience.
Our collection of pushdown and expandable formats give you that extra scope for creativity and some additional space to really get your message across.
Available on our iOS app, you can now seamlessly integrate your advertising campaigns into Gumtree’s content. As a less intrusive way to advertise, it’s a great way to build trust and credibility, and a powerful tool to consider when launching and establishing a new product or service.
Extremely straightforward and so simple to push live. With no creative effort required this is the quickest way to reach Gumtree’s audience. It’s also highly effective at delivering strong performance at low cost – use it to drive conversions and to keep the cost of acquisition down.
The ultimate way to make a splash in front of Gumtree’s huge UK audience. With 100% share of voice, you’ll dominate our homepage with high viewability placements. The ideal platform for high-profile brand campaigns and new product launches.
We’ve taken our hugely successful Homepage Take Over formula and re-created it for optimum display and performance on tablets. We love how it looks in both portrait and landscape.
Our mobile and app takeover gives you a big share of the small screen. Use it to reach an audience that is browsing and making purchase decisions on the go.
Connect with users exhibiting relevant viewing behaviour
Geo-target 4,000 UK cities and towns
Reach a browsing audience with intent to purchase
Respond to relevant searches e.g. for certain products or competitors
Choose the ideal audience segment e.g. busy parents, home movers, car intenders.
An issue high on the agenda of many agencies and clients. Our site is created to offer inventory with highly viewable placements including floating ad-tech.
We cap the number of ads on our site to fully maximise viewability and advertising performance.
An issue high on the agenda of many agencies and clients. Our site is created to offer inventory with highly viewable placements including floating ad-tech.
We cap the number of ads on our site to fully maximise viewability and advertising performance.
Our post campaign reporting service analyses a campaign’s optimisation and performance according to Reach, Audience, Contextual and Keyword targeting. It covers all KPI metrics including:
For larger brand campaigns we work with third-party research companies to incorporate other metrics such as Brand Awareness, Engagement, Dwell Time, Competition Completions, Content Views, Customer Trust Metrics, Audience Polls and Ethnographies.
Based on our client’s needs, we can also include a number of additional audience insights.